It's a pretty solid logo, timeless and beautiful. Even for a non designer like me (sort of), I can appreciate the power inherent to the trademark. The strong geometric shapes are simple and iconic, inherent to the "renaissance" of visual systems development going on through the latter half of the 20th century. Championed by many designers, including this man:
Paul Rand, while not a household name, nearly everyone in america has seen his work. From Westinghouse, to ABC, and (I was surprised to find) Enron as well. Of all his design though, I think the IBM design stands head over heels of the rest. It's just so solid, and compared to the outline IBM trademark, the "eight bars" is much more visually consistent.
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